Oreana Group has unveiled a new look that will also span its property, investment and financial services arms, as it targets greater growth opportunities and diversification in the marketplace.

The new brand is expressed through a new stylised logo and colour palette for each business and represents more than just a visual change to the organisation.

“We know that to stay still is to be left behind. We know a business can’t rest on its laurels,” said Mr Sass.

“Our new brand for Oreana heralds a number of fundamental changes that will drive our business forward, bring greater alignment to our teams and enable us to continue to execute as we say we will at the high quality we pride ourselves on.”

These changes include the full acquisition of long-time partner Pivot Project Group and rebranding of it to Oreana Homes to better align it to Oreana Property and enable continued growth.

The new brand also captures Oreana’s point of difference and communicates the group’s three core principles clearly as:

• AGILITY: Our agility allows us to take advantage of the best opportunities in the marketplace, giving ourselves and our customers first mover advantage. We make fast decisions, are efficient and solve problems, making us great to deal with.
• ACCOUNTABILITY: We hold ourselves and our partners accountable for the successful delivery of all our projects. We build trust and respect and pride ourselves on doing what we say we will.
• EXECUTION: We own our commitments and follow through on them, we’re reliable and we deliver quality results.

Together, this delivers Oreana’s brand promise – A Better Future.

“At Oreana, our business is based on the fundamental principle that the decisions we make today will lead to a better future for our customers and ourselves,” explained Sass.

“Our new brand captures this intent and much more and we are proud to introduce it to the market.”